Masan
Masan's 2021 packaging collection
Key visual
Advertising
Campaign
Print design
 
​​MODERN YET SIMPLE DESIGNS GO BEST WITH BREAKING PRODUCTS IDEAS.

CHIN-SU always strives to constantly make breakthroughs to come up with superior cooking solutions to help save time for Vietnamese’s modern life.
 

 

Real meat. Whole ribs. Whole beef - introducing fresh foods into ready-to-eat foods that are considered under-nutrition is one of the brand’s breakthroughs.

We accompany this breakthrough idea of CHIN-SU with simplicity and modernity in design to highlight the valuable USP of the product. It's good that not only the food but also the design package satisfies the taste of CHIN-SU target’s consumers.


A TASTY NEW LOOK FOR SAUSAGE PACKAGE.

CHINSU salmon-flavored fish sauce needs to refresh the packaging to have a more “delicious” appearance that attracts current buyers. 
 
 
 
Choosing delicious food photos. Good design that is updated with current aesthetics and also be in accordance with the brand spirit of CHINSU. That’s how we create a tasty new look that still inherited the values from the previous package of the brand.
 
AN OLD-BUT-GOLD WISH IN 2021
FROM CHINSU

“Family Réunion” - an old but gold wish becomes more meaningful than ever in the Tết context of covid epidemic 2021. 
 
 
Gather together on the new year’s day tray, there are families. Northern Peaches. Southern Apricots. There is nothing new about the package but the Tet spirit is gold and the wish for reunion is sincerely sent from us all. 
DELICIOUS DESIGN GIVES POSITIVE ENERGY

Young - modern - energetic - these are the characteristics that Ponnie Sausage has built for the brand. We convey these characteristics through packaging with design: big size modern typo, attractive food photos, simple but eye-catch colors.
 
 
Delicious food gives positive energy to those who enjoy it. And we hope delicious design energizes Ponnie's customers in the same way.